Validating Scalability for High-Intensity Creative Workloads
Industry:
Retail Marketing Execution & In-Store Operations
Region:
North America, EMEA (supporting field reps, merchandisers, and brand teams across thousands of store locations)
Technology:
LoadNinja, AWS, SQL Server, Angular, AppDynamics
A cloud-based retail execution platform enables brands and retailers to manage in-store marketing campaigns, fixture rollouts, compliance audits, and field rep coordination. The system supports real-time task updates, media uploads (e.g., photos of displays), and checklist submissions from geographically distributed field teams.
With large creative teams working simultaneously, even minor lags or downtime had the potential to disrupt production workflows and delay time-to-market. The platform needed to maintain seamless performance during periods of intense usage, such as campaign launches and cross-functional content reviews. Key requirements included:
- Real-time collaboration across distributed teams
- Support for high-resolution file uploads and rapid rendering
- Consistent performance across devices and browsers
A structured performance testing strategy was deployed to simulate high-volume creative workflows and optimize infrastructure readiness:
- Load Ninja – API & UI Load Testing
- AppDynamics – Monitoring & Root Cause Analysis
The performance testing initiative significantly enhanced system stability, responsiveness, and collaboration capabilities:
- Scalability: Supported 1500+ concurrent users with no crashes or slowdowns
- Rendering Efficiency: Reduced preview rendering time by 30%, speeding up design iteration
- File Operations: Upload/download times for large creative assets improved by 40%
- Real-Time Collaboration: Seamlessly handled 500+ simultaneous collaborators on a single project with instant sync
- System Stability: Stress and soak testing led to optimized server configurations, ensuring consistent performance under high pressure
