Enterprises have been using mobile apps in order to engage and interact with their consumers and empower employees. In case of the web, analytics platforms are widely utilized to track the application usage etc, whereas in case of mobile apps the usage is abysmally low. The downside of this is that it makes it difficult for mobile app developers to effectively track the usage of mobile apps in terms of downloads, revenue earned, user activity, retention etc. Furthermore, it makes their mobile app’s visibility limited and poses a challenge in identifying the reason behind the success or failure of a mobile app.
Statistics Determining the Performance of Mobile App
When it comes to Business to Consumer (B2C) apps, the rate of downloads and the user reviews are assessed to determine the performance of a mobile app. While in the case of Business to Business (B2B) apps, mobile app developers assume that once they develop an app, users will download and start using it. Only a few B2B companies believe in adopting mobile analytics platforms to comprehend scenarios like what might be the reason behind the low adoption and poor usage rates.
Mobile app developers should ensure that they incorporate mobile analytics as part of their overall mobile app development strategy. Using mobile analytics would help them to gain the most out of their mobile app. Adoption of mobile analytics is necessary for a mobile app because it not only provides data, which can be used to increase customer engagement but also helps in improving user retention and most importantly enhance the end user experience. Subsequently, it is also critical for improving the performance of the mobile app and helps in making a mobile app a success.
Adoption of Mobile App Analytics in Enterprises
For Business to Employee (B2E) mobile apps, analytics can considerably improve employee productivity as well as enhance processes within an organization. The best way to obtain higher returns from an enterprise app is to constantly improvise, which helps in enhancing the user experience.
Enterprises need to monitor and measure the usage and performance of mobile apps, this helps to know whether their mobile apps are performing up to the mark or not. Most of the enterprises today are not utilizing the available analytical tools. They need to understand that the correct use of mobile app analytics along with user insights can enhance business processes and increase employee productivity. Furthermore, mobile app analytics can help enterprises in rolling out efficient apps for their workforce in the future. Enterprises are hindering their future growth by not adopting mobile app analytic platforms.
Mobile App Analytics in Healthcare Industry
Adoption of mobile app analytics will lead to decrease in overall healthcare costs. Mobile analytics, if used extensively can also bring transparency to costs related to health care. It is helping patients to identify and select a suitable destination in medical tourism, a new terminology that is gaining popularity. Furthermore, there are certain mobile apps, which allow patients to compare the cost involved in various medical procedures at different medical and research institutes.
Tips for Using Mobile App Analytics
1) It is advisable to start using mobile app analytics before launching your mobile app in the app store. You may receive a good amount of data during the alpha and beta phases of mobile app development, which will enable you to develop and improvise your mobile app.
2) Sign-up for the right mobile analytic platform, as we know mobile apps are industry specific and based on their type, there are different types of mobile app analytics platforms. It is important to choose the right analytic platform.
3) Analyzing market data of similar apps to get an idea about their usage rate, price and performance level. This market data can help app developers to know what works and what doesn’t work in the app marketplace and then develop their mobile app accordingly.
4) To ensure that the user data is being reported accurately, it is necessary for you to configure and install the analytics platform correctly. Always follow proper installation guidelines or else you might be receiving inaccurate data from your analytics platform.
Conclusion
According to Gartner, “In 2016, two-thirds of the mobile workforce will own a smartphone, and 40 percent of the workforce will be mobile.” This means that the number of mobile apps are expected to grow at an exponential rate in the coming years. Rapid advancement of mobile devices and apps will eventually lead to widespread adoption of mobile app analytic platforms. By implementing the right mobile app analytics platform now, you could help your enterprise create a world-class mobile app.
