As the business environment becomes more digitally driven, Australian enterprises are rapidly adopting innovative technologies to enhance sustainability, boosts efficiency, and drive growth. The Australian digital transformation market is projected to grow at a compound annual growth rate (CAGR) of 18.4%, reaching USD 84.7 billion by 2033. This signals a critical need for enterprises to adopt robust digital transformation solutions to elevate their competitiveness

In 2025, digital readiness has become crucial to maintaining a competitive advantage. Enterprises are increasingly adopting digital IT solutions as a core component of their business strategy. Europe is experiencing a surge in demand for innovative IT solutions as more companies focus on improving operational efficiency, customer engagement and driving business growth. According to Horizon, the European IT market is expected to grow at