A global hospitality company aimed to streamline and enhance its digital guest experience by integrating critical backend systems using Azure Integration Services. Key systems included Guestware, a Loyalty Program, Hotel CRM, SynXis Booking Engine, and Drupal CMS. The integration layer was designed to provide a unified, secure, and performant API layer for all mobile and web channels.
- Disparate systems managing guest data, loyalty, bookings, and content
- Inconsistent authentication mechanisms (Basic Auth, OAuth2, API Keys, Bearer Tokens)
- Redundant logic in frontend and backend systems
- Lack of centralized governance, observability, and performance tuning
- Improved guest experience management and customer relationship management
- Enabled performance optimization with Azure Redis
- Established infrastructure scalability, optimized costs, and operational efficiency
- Achieved real-time performance monitoring
- Unified guest profiles aggregated across systems
- Improved mobile and web performance (sub-second data access)
- Strong security posture with zero-trust enforcement
- Reduced backend load (80% reduction via Redis cache)
- Faster time-to-market for digital enhancements and partner onboarding