Case Study Details:
Industry:
Hospitality
Region:
USA
Technology:
Salesforce
About the Client
The company is a leading hotel chain group with over 1,100 properties across eight countries.
Challenges
The company wanted to simplify the guest onboarding and their membership enrollment processes to deliver a seamless customer experience. However, the company faced challenges:
- The guest onboarding process was complex
- Enrollment in the Membership program and Guest information updates were redundant
- The company was using a third-party application to handle guest requests
- Search functionality was not serving the purpose
Solutions
Evoke addressed the challenges by building a tailored Salesforce solution. This enabled the hotel chain company in:
- Onboarding: Streamlined user onboarding process to make the user get the room faster
- Enrollment: We merged the guest information update and membership enrollment forms, allowing the front desk associate to use a single form instead of navigating two different ones.
- Guest Request: We proposed an in-built guest requests/issues handling functionality that saved time and cost.
- Advanced Search: The existing search box only facilitated searching by first name or last name. We added the option to search bookings based on the arrival date and booking status.
Result
- Faster check-ins
- Quicker booking retrieval
- Reduced front desk effort
- Lower operational costs
- Improved customer satisfaction