Case Study Details:

Industry: Hospitality
Region: USA
Technology: Salesforce

About the Client

The company is a leading hotel chain group with over 1,100 properties across eight countries.

Challenges

The company wanted to simplify the guest onboarding and their membership enrollment processes to deliver a seamless customer experience. However, the company faced challenges:

  1. The guest onboarding process was complex
  2. Enrollment in the Membership program and Guest information updates were redundant
  3. The company was using a third-party application to handle guest requests
  4. Search functionality was not serving the purpose

Solutions

Evoke addressed the challenges by building a tailored Salesforce solution. This enabled the hotel chain company in:

 

  1. Onboarding: Streamlined user onboarding process to make the user get the room faster
  2. Enrollment: We merged the guest information update and membership enrollment forms, allowing the front desk associate to use a single form instead of navigating two different ones.
  3. Guest Request: We proposed an in-built guest requests/issues handling functionality that saved time and cost.
  4. Advanced Search: The existing search box only facilitated searching by first name or last name. We added the option to search bookings based on the arrival date and booking status.

Result

  • Faster check-ins
  • Quicker booking retrieval
  • Reduced front desk effort
  • Lower operational costs
  • Improved customer satisfaction

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